Media Planning
We place your brand at the intersection of the customer and his digital interface!
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Digital Media Planning and Buying
We create consistent omni-channel experiences for the customers of our clients. The result is brand loyalty and recall. By the way, the process involves Digital Media Planning & Buying done by a passionate team with focused expertise across channels and devices with the finest eye for detail.
The Riyo Approach: APT
Our approach to Digital Media Planning and Buying is an engine which we continually improve till we get it right.
Accurate Analysis
We engage with the customer through workshops and informal sessions until the values of their brand and the pulse of their customers are ingrained in us.
Preparation
Based on the in-depth understanding of the brand we serve and its end-customers, we perform a dipstick to validate multiple hypotheses.
Transformational Digital Experiences
We believe that we are the custodians of our client’s digital marketing budgets. We create the most transformational and immersive omnichannel experiences.
Our Services Include:
01
Google Ads
Place your brand across relevant search results, Google Display Network, YouTube ads etc.
02
Social Ads
Be seen across the right social media channels - Facebook, LinkedIn, Twitter, Quora, Snapchat etc.
Click on the sidebar items to view more details about each service.
Google Ads Expert
Maximize ROI with Precision Google Ads Management
Stop guessing and start performing. Google Ads is the most powerful advertising platform in the world, putting your business directly in front of customers who are actively searching for what you offer. However, a successful campaign requires more than just setting up ads; it demands strategy, constant optimization, and a deep understanding of the algorithm.
Our certified team manages every aspect of your campaign—from complex keyword research and competitor analysis to compelling ad copy writing and bid management. We don't just drive traffic; we drive qualified leads and conversions that grow your bottom line.
Search Campaigns
Dominate the search results. We ensure your brand appears at the exact moment potential customers are searching for your specific products or services, capturing high-intent traffic instantly.
Display & Remarketing
Stay top-of-mind. We create visually stunning banner ads that follow your visitors across millions of websites and apps, re-engaging them and guiding them back to complete their purchase.
YouTube & Video Ads
Tell your brand story. Leverage the power of the world's second-largest search engine with compelling video ads that capture attention, build trust, and drive action from a massive audience.
Shopping & E-commerce
Showcase your products. We optimize your product feeds and run smart shopping campaigns that display your inventory with images and prices directly in search results, maximizing sales.
Why Our Google Ads Strategy Works
- Data-Driven Approach: We don't rely on gut feelings. Every decision is backed by real-time data and analytics to ensure your budget is spent efficiently.
- Continuous Optimization: A campaign is never "finished". We constantly A/B test ad copies, landing pages, and keywords to improve Quality Score and lower CPC.
- Transparent Reporting: You'll never be in the dark. We provide clear, detailed reports that show exactly where your money is going and the results it's generating.
Social Media Expert
Ignite Your Brand with Strategic Social Ads
Social media is no longer just about likes—it's about results. Your audience spends hours every day scrolling through Facebook, Instagram, LinkedIn, and more. Our data-driven social advertising strategies place your brand directly in their feed with thumb-stopping creative and pin-point targeting precision.
Whether you're looking to generate B2B leads on LinkedIn or drive B2C sales on Instagram, we craft customized campaigns that resonate. We handle everything: audience segmentation, creative design, pixel tracking, and continuous ROI optimization.
Facebook Ads
Unmatched reach. We leverage Facebook's powerful algorithm to target users based on detailed demographics, interests, and behaviors, finding customers you didn't even know existed.
Instagram Sprinkles
Visual storytelling. Captivate your audience with stunning visual ads, Stories, and Reels. Perfect for building brand desire and driving direct e-commerce sales.
LinkedIn B2B
Decision makers only. The #1 platform for B2B lead generation. We target by job title, industry, and company size to put your offer in front of the people who sign the checks.
X (Twitter) & Trends
Real-time relevance. Join the conversation as it happens. We help you tap into trending topics and viral moments to boost brand awareness and engagement instantly.
Our Social Creative Studio
Short-Form Video
High-energy Reels & TikToks that grab attention in the first 3 seconds.
Carousel Stories
Interactive swipeable sequences that tell a complete brand narrative.
Dynamic Ads
Automated catalog ads that show the exact product a user viewed.
Why Social Ads Are Non-Negotiable
- Hyper-Personalization: Social platforms know everything about their users. We use that data to show the right message to the right person at the right time.
- Remarketing Power: 96% of visitors leave your site without buying. Social remarketing ads bring them back to complete the purchase, often with 3x higher conversion rates.
- Brand Loyalty: Social ads aren't just for sales; they build a community around your brand, fostering long-term loyalty and customer advocacy.
Programmatic Advertisiment
The Future of Ad Buying is Automated
Say goodbye to manual negotiations and wasted impressions. Programmatic advertising uses Artifical Intelligence and Real-Time Bidding to purchase ad space across the internet in milliseconds. It ensures your ad is shown to the right person, at the right time, on the right device.
Real-Time Bidding (RTB)
Efficiency at scale. Our system bids on individual ad impressions in real-time, ensuring you only pay for the users who actually match your target profile.
Hyper-Targeting
Beyond demographics. We target based on intent signals, browsing history, weather conditions, and even GPS location data to maximize relevance.
Omni-Channel Reach
Be everywhere. Access inventory across millions of websites, mobile apps, connected TV (CTV), and even digital billboards (DOOH) from a single dashboard.
Premium Inventory
Brand safety first. We prioritize placement on high-quality, verified publishers and trusted networks to ensure your brand is seen in the best light.
WhatsApp Business
Unlock Direct Customer Connections
With 98% open rates, WhatsApp is the most powerful marketing channel today. We help you leverage the WhatsApp Business API to send personalized broadcasts, automate customer support, and drive sales directly within the chat.
Instant Connection
Skip the spam folder. Reach your customers instantly on the app they use everyday, ensuring your message is seen and acted upon.
Scalable Broadcasts
Send thousands of personalized messages simultaneously without getting banned. Perfect for newsletters, updates, and flash sales.
Smart Automation
Let AI handle the routine. Deploy intelligent chatbots to answer FAQs, book appointments, and qualify leads 24/7.
Customer Support
Provide real-time support where your customers already are. Resolve issues faster and build stronger relationships.
Interactive Video
Turn Viewers Into Customers
Passive viewing is dead. Our interactive video technology transforms ads into engaging experiences. Allow users to shop, explore, and choose their own journey directly within the video player.
Shoppable Videos
Shorten the path to purchase. Overlay clickable product hotspots that allow users to add items to cart without leaving the video.
Branching Stories
Let users choose their own adventure. Create personalized story arcs where viewer choices determine the outcome of the ad.
Gamified Ads
Make it fun. Embed mini-games, quizzes, or puzzles directly into the video unit to skyrocket dwell time and recall.
360° Experiences
Immerse them completely. Allow users to explore a product, property, or destination in full 360-degree interactive video.
Performance Marketing
Pay Only For Results
Stop guessing and start scaling. Our performance marketing strategies focus solely on ROI. Whether it's leads, sales, or app installs, we optimize every cent to drive tangible business growth.
CPA & CPL Models
Zero risk. We implement Cost-Per-Acquisition and Cost-Per-Lead models so you only pay when a specific action is completed.
Affiliate Networks
Leverage the crowd. We manage vast networks of high-quality affiliates and publishers to promote your product at scale.
Conversion CRO
Don't leak traffic. We optimize your landing pages and user flows to maximize the conversion rate of every visitor.
Fraud Prevention
Real traffic only. Advanced anti-fraud technology blocks bots and click farms, ensuring your budget is spent on real humans.